Consumer trends show consumers are getting really comfortable shopping on social media through platforms like Instagram and Facebook. Business owners are tasked with making the shopping experience even easier for their customers by offering online shopping. The pandemic is pushing customers to find creative and flexible solutions for shopping during shortages by using social networks. And, as a result, they have higher expectations of businesses for offering online shopping experiences not only through a website and in-store but also through social media.
Now is the perfect time to review your digital marketing strategy and boost your online presence.
Driving Factors for Consumer Spending through Social Media
Did you know more than 30 percent of shoppers online report they will likely buy directly from a social network?
What’s promising is that social media traffic drives 100% more customers to online stores compared to just two years ago. For example, Facebook data indicates most shoppers use Instagram to discover new products and then buy them.
Since these trend show no sign of slowing down, it’s no wonder one in four business owners say they sell through platforms like Facebook and nearly half also use other social media to drive traffic and sales.
This emphasizes the importance of reviewing your online marketing strategy.
Create Online Payment Experiences for Social Traffic
Beyond in-store technology like NFC Contactless or even online food ordering, businesses will need custom online carts, pages, and payment features to capture social traffic.
This is exactly what International Bancard’s Digital Marketing program does.
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International Bancard offers digital marketing services through a strategic partnership