Digital Marketing By The Numbers

by | Nov 12, 2020

If you own a small to medium sized business you know how important the numbers are. Your sales revenue is tied directly to how many clients find your business and spend their money with you. It doesn’t matter if you’re a retailer on Main Street, own a service related business, run a busy restaurant, or provide professional services, the more customers you have, the better your bottom line is.

Digital marketing is the collective term for your total online presence. Think of it this way, everywhere your company “lives” online is part of your digital marketing picture. It’s your ranking on Google searches, the key words on your website, customer reviews, whether or not you show up on map searches, and your social media posts.

Prospective clients and customers are using smartphones and tablets every day to search for and interact with businesses all across the world. It has never been more important to local business owners to embrace digital marketing.

Digital Marketing By The Numbers

230.5 Million – The number of people in the U.S. who shopped, browsed products, compared prices, or bought merchandise online at least once.

$211 Billion – That’s how much was spent online in the second quarter of 2020. COVID-19 changed the market practically overnight, with millions of Americans ording products and services online in record numbers.

96% – Nearly all adults in the U.S. owns a cell phone and 81% of those are smartphones. The most popular way to shop online is with a smartphone.

92% – Businesses on the first page of search results get 92% of customer traffic. If clients can find you online, they’ll buy from you in person.

80%  – The number of businesses that have incorrect information online. Wrong addresses, incorrect hours of operation, broken hyperlinks all impact your potential clients’ view of your business.

72%  – Number of consumers who did a local search visited a business within five miles. Your ability to be found easily online directly impacts your foot traffic.

Your customers are online everyday and International Bancard’s digital marketing program helps them engage with your business.

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