3 Digital Marketing Tips

by | Nov 12, 2020

Did you know most people start shopping online long before they ever make it to your business? If you’ve grabbed your phone and typed in “restaurants near me” or “local plumbers” you’ve pre-shopped. Our digital marketing services ensure shoppers find your business.

More than ever, customers today are browsing online and that means their first impression of your business will be your website and online reviews. Here are 3 quick tips to ensure your potential clients and customers will have a good online search experience.

Digital Marketing Tip #1-Review Your Website

Look at your website as if you were a customer. Better yet, have a trusted friend or employee pull up your site and ask them what they see. Do you have your best selling products and services listed? Does your website reflect any special offers or promotions you’re running? What about the simple things like your hours of operation and locations. Are they accurate? 

Of course, if you’re thinking to yourself “Website? I don’t have a website” then it’s time to get one and we can help with that. 

Digital Marketing Tip #2 – Optimize For Mobile

There are over 272 million smartphone users in the United States and the average daily screen time is about 5.5 hours. That’s a lot of people spending a lot of time on their phones checking emails, updating their social media status and looking at websites.

Check to make sure your site looks as good on your smartphone as it does on your laptop. Here’s what to look for:

  • Text is readable without zooming in
  • No need to scroll side-to-side to see a full page
  • Links and tabs are adequately spaced for easy access
  • All video content loads quickly

Digital Marketing Tip #3 – Listings Management

Try this experiment: Open your web browser and type in “_____ near me”. Fill the blank with your type of business. For example “Landscaping services near me”. Does your business show up on the first page of results? Does your competition?

Adding your business to hundreds of listing sites is a great way to guarantee your business is easily found in online searches. But who has the time to do that? If you change your hours or add new locations you have to go back to each of those sites and make all the updates. That’s a full time job. We can help by reviewing and updating your listings automatically.

Ready to learn more? Fill out the form below and we’ll get back to you right away.


International Bancard offers digital marketing services through a trusted partner