Digital Marketing: Why Your Business Should Invest in 2021

by | Jan 5, 2021

If you want your business to be ready for the current changes in the marketplace, then it’s essential to have a digital marketing plan in 2021. We’ll keep you in-the-know about new trends and ensure your digital marketing campaigns are on-point and generating the highest ROI possible.

Brick and mortar took an even bigger hit in 2020 with the pandemic. And businesses ill-prepared for the transition suffered greatlyIf you’re not maximizing your digital market investment and keeping up with digital advertising trends, then you’ll miss out on revenue in 2021. The numbers don’t lie. Digital Marketing is the future of advertising, so let’s look at key reasons your business should invest in digital marketing in 2021.

Smarter Marketing by Appealing to a Target Audience

Old models of advertising focused on target markets to generate new clientele and revenue. A target market is a very broad section of a customer base described as: 

  • Men and women over 50 who make over $100k per year (for a life insurance company).

But with Digital Marketing, businesses can now focus their marketing investment on a target audience that is much more specific and more likely to generate a return on a marketing investment (ROI). 

For example, using analytics on platforms like Google, Facebook, Twitter, etc., that same life insurance company could target: 

  • Married couples over 50 who live in a specific zip code, with adult children, and like CBS primetime television.

Targeting audiences allows companies to create personalized content to peak the interest of potential customers. And that’s just one way to create personalized content!

It’s important this year to personalize as much as possible, as competition in the digital market is tougher than ever.

Personalize Digital Marketing through Virtual Events

Virtual events are another means of personalization for customers. And in 2020, they became the premiere method for large and small businesses to reach out to their base. 

Stores created their own “QVC experience” on social media. For example:

  • Restaurants and bars featured live music feeds to draw people to order take-away food. 
  • Retail food suppliers featured live demonstrations of their products with notable chefs (national and local).
  • Clothing outlets featured runway and modeling sessions to showcase their new lines.

This year, it will be key to work with an expert (like International Bancard) who is familiar with new trends in marketing and can help you manage your online presence. 

Optimize the Mobile Experience

Are you reading this blog from your smartphone? If not, you’re in the minority regarding content consumption. On average, Americans spend 5.4 hours per day on their phone. 

Businesses that don’t optimize for mobile marketing are missing out on a lot of potential revenue. They’re also driving potential customers to competitors ready for incoming mobile business with clean, sleek mobile websites and ecommerce shopping carts. 


It’s time to partner with a digital marketing expert like International Bancard. Ready to get started? Fill out the form and we’ll get back to you right away.



International Bancard offers digital marketing services through a strategic partnership